Marketing Assessment
“You are spending more on marketing than you were three years ago and occupancy has not moved.”
What people usually say
When occupancy stalls, the marketing budget usually goes up before anyone asks whether the problem is marketing at all. Sometimes it is lead volume. Often it is the sales process, the product itself, the price position, or a story that no longer matches who is walking in the door.
A marketing assessment separates those questions.
What gets examined
The funnel, end to end. Inquiry sources and cost, conversion at each stage, time to move-in, and where prospects actually go quiet. Most organizations have this data in the CRM and have never looked at it this way.
Sales process and team. How the team is structured, how they are measured, what happens between the tour and the deposit, and whether the CRM is being used or worked around.
Positioning and product. What you are selling, who is buying, and whether the two still match. The consumer entering senior living today is not the consumer your marketing was built for.
Spend allocation. Where the money goes, what it returns, and what is being paid for out of habit.
Background
I led marketing strategy across a portfolio of twelve business units for eight years, including CRM implementation, sales process redesign, and a period of system-wide occupancy growth driven by performance analysis rather than added spend.
What you get
A written assessment, the funnel analysis, and a ranked set of recommendations separated into what to do this quarter, this year, and this planning cycle. Typical engagement is six to eight weeks.
Is this the right fit?
The fastest way to find out is a short conversation. No deck, no discovery fee. Send a note or email eric@ericmineart.com.